We all know that distracted driving is a huge problem. PSAs aimed at the issue are usually heavy-handed, dark and tragic. We pitched GEICO a different approach: Attack with humor and give people something they can do about it. It was a tightrope walk, but I believe we found a humorous way to tackle a serious problem. With dogs. The first dogs trained to train humans.
Frequently Arf'ed Questions.
Demo videos showing people how to turn on Do Not Disturb While Driving mode.
We took over GEICO's Instagram account for Distracted Driving Awareness Month.
We filled the Smartdogs website with demos, FAQs and videos showing drivers how to stay safe.